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Who We Are

EQUO is the healthier choice for all your professional beauty needs. We provide only the finest products for every type of consumer, ranging from beauty professionals to end-users. A true one stop shop for all your professional beauty needs, The EQUO store is a chic and trendy shop that offers best in class products for HAIR, FACE, BODY CARE, AND BEAUTY TOOLS. We have curated and personally handpicked a wide range of European products that ensures only the highest quality. Every item in our collection guarantees excellence as they have been tested for years that fit in the Middle Eastern market. EQUO’s product range consists of hair, face, body care, and beauty tools. We offer makeup, fragrances, nails, lashes, hair extensions, hair care tools, and other beauty accessories. 90% of our products are organic and natural. EQUO stands for ECO QUALITY. Most of our products are sustainable and contain no harmful ingredients. Here at EQUO, we believe in a healthier beauty.

Our Mission

EQUO Trading’s goal is to offer the Qatari market a healthier choice of beauty products and services. Health is the priority for EQUO, from our clients to the environment we are dedicated to providing high quality, affordable, eco-friendly products. We are the pioneers in providing a wide range of European and International brands that match our high standards to the Qatari market.

Commitment to Excellence.

Our wide array of products for hair, face, body, and beauty are sourced from reputable, modern European companies that are passionate about delivering the best product to their customers. Most of the companies we choose have been committed to delivering high-quality products throughout generations.

Dedication to health

We are proud to state that 90% of our products are organic and natural. Natural ingredients like shea butter and tea tree oil have antioxidant, antibacterial, and anti-inflammatory properties that help to heal the skin and hair. Furthermore, we avoid dangerous chemicals such as resorcinol, PPD, silicon, etc wherever possible.

Efforts for a beautiful world

EQUO’s extensive product line is not only beneficial for the hair and skin, but also for the environment. We aim to uphold eco-friendly ideals and that is reflected in the ingredients and manufacturing of our products. Each product is only made in a way that is sustainable for our environment.

We do the research, so you can shop in peace.

At Equo, we are determined to prevent any exploitation of any living beings. Our expert team carefully selects each partner through an intensive process where we examine their ethics in every aspect of their business, from research to production.

Growing with the Community

Our commitment to developing healthy ethics also extends to our local community. We are inspired by the talent emerging in our community, so we created an initiative to support local beauty entrepreneurs. Our efforts include helping them to set up their business by providing the tools needed – this could be anything from furniture to discounted products. Our expert team is a source for the local community, offering services such as training, marketing, and overall advice. Our commitment to helping local entrepreneurs is an extension of EQUO as a company and our strong values.

Where we are

Ezdan Mall

Al Gharrafa

Unit Gf-80

Doha Qatar